Narrative and Brand
A successful BioAgent needs more than just great technology; it needs a compelling story and a strong brand that connects with the community. This guide will walk you through building a narrative that resonates.
1. Narrative Pillars
A BioAIgent’s story should follow a repeatable arc, blending these pillars together. Finding the right balance can give your agent character and a unique "drive." Instead of relying on one-off hype moments, this structure ensures the community knows there will always be a new “chapter” of the story.
The Hero – Mission-driven agent. Frame your AIgent as a problem-solver with a clear avatar and persona.
Proof of Value – Trust-driven agent. Build credibility with demos and real scientific championing.
Emotional Connection – Community-driven agent. Make the community feel like they are part of the mission.
Within this, each mission should end on a cliffhanger—an unfinished moment that sparks curiosity and makes people want to come back for the conclusion. For example: “This week, xy-agent is tackling X challenge. Will it succeed? Find out Friday.”
Focus on the connection of the BioAgent to the underlying scientist and scientific lab. For example, Aubrai is interesting because it is fueled by Aubrey de Grey, his lab, and their ongoing experiments, which feed Aubrai's model and make these insights available to everyday researchers and longevity enthusiasts.
How to structure missions:
Challenge: What is the agent trying to solve?
Progress: Share small updates during the week.
Cliffhanger: Leave an open question mid-way.
Reveal: Show the outcome and set up the next mission.
2. Narrative & Branding
Give your AIgent a clear identity that people can recognize, relate to, and rally behind, making the agent feel like a real character rather than just a tool.
Define AIgent Persona & Mission: What is its purpose and personality?
Connect to the Scientist/Lab: Ground the agent in real science and people.
Write the Origin Story: Frame the agent's creation within a “hero’s journey” narrative.
Decide on a Visual Identity: Create a recognizable avatar, memes, and banners.
3. Unique Selling Propositions (USPs)
Your narrative should highlight the unique value of your agent. Here are some generalizable USPs to consider:
Agentic Lab Intelligence: The agent acts as an extension of a real-world lab.
Continuous Funding & Data: The agent's operations are funded by its community, who may also contribute data.
Crowdsourced Learning: The agent can learn from community interactions and contributions.
Cross-Domain Intelligence: The agent can synthesize information from multiple scientific fields.
Knowledge Monetization: The agent provides a way to create economic value from a specialized knowledge base.
Encrypted Research Vaults: The agent can interact with and manage secure, private research data.
Blockchain-Verified Knowledge Flow: The agent's operations and findings can be verified on-chain.
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