Marketing and Community

A successful launch requires a thoughtful and sustained marketing strategy. This guide covers the entire timeline, from pre-launch hype to post-launch momentum.

Social Media Strategy

Your social media presence is your direct line to the community. It's where you build your narrative, gather feedback, and drive engagement.

• Be an Informational Resource: Position your agent as a friendly, sentient machine spitting out fascinating, science-backed hypotheses and health hacks. Mimic the strategy of top-tier AI accounts like Perplexity.

• Engage with KOLs: Identify Key Opinion Leaders (KOLs) in your scientific domain. Use Twitter Lists to monitor their content and engage with thoughtful, science-backed replies and quote tweets. Don't be afraid to debunk misinformation.

• Maintain Scientific Rigor: Ensure your content lead is familiar with your domain. All posts should be backed by evidence, with links to papers or visual proof. Avoid fully automated posting to maintain authenticity.

• Be Reactive: Designate a team member to react quickly to emerging trends and news, ideally within a few hours.

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The Launch Timeline

Pre-Launch (T-2 weeks to T-1 day)

Goal: Build curiosity, establish your narrative, and prime your audience.

• Community Priming: Warm up the stage. Introduce your agent gradually on Discord and X (formerly Twitter). Release teasers like concept art, mission hints, or short demo clips.

• Hype Campaign: Show up daily.

  • Activity: Schedule at least 7 original tweets per week and 10-15 thoughtful comments per day on relevant content.

  • Collaborations: Secure a minimum of 2-3 collaborations with other DAOs, influencers, or creators. AI <> AI agent collaborations are highly encouraged.

  • AMAs: Schedule at least one pre-launch AMA on the platform that best suits your audience (X, Discord, etc.).

• Confidence Engine: Prepare to meet skepticism (FUD) with clear, grounded explanations. Create a living FAQ document and line up scientific champions who can vouch for your work.

• Conversion Funnel: Guide curious followers toward commitment.

  • Create "early supporter" roles on Discord.

  • Offer sneak peeks or demo access for email sign-ups.

  • Build a referral system to encourage organic growth.

Launch Week (T=0 to T+1 week)

Goal: Maximize visibility, drive high engagement, and spark on-chain activity. This is a critical, make-or-break window.

• Day 1 Event:

  • Publish a coordinated, pinned announcement thread on X.

  • Release a compelling demo video that shows your agent solving a real problem.

  • Send direct invites to key supporters and on-chain addresses identified during the hype phase.

• Media & PR:

  • Publish a detailed blog post on a platform like Mirror.

  • Push for 1-2 features in relevant Web3 or science media outlets.

• Community Blitz:

  • Post daily updates from the agent's account ("mission reports," "status updates").

  • Use memes, short clips, and other "retweet bait" to amplify your message.

• Token & Holder Engagement:

  • Share a visual breakdown of your tokenomics.

  • Track and celebrate early token holders in real-time.

Post-Launch (T+1 week onward)

Goal: Sustain momentum, deepen the community connection, and drive real utility.

• Ongoing Storytelling:

  • Publish one flagship piece of narrative content per week (a new mission, an educational deep-dive, etc.).

  • Post weekly "mission logs" showing the agent's work and progress.

• User-Generated Content (UGC):

  • Incentivize your community to create videos, tutorials, or memes about your agent.

  • Reward the best submissions with tokens or special recognition.

• Governance & Feedback:

  • Open a dedicated #feedback channel in Discord.

  • Implement at least one visible community suggestion within the first month.

  • Run polls to let the community influence the agent's direction (e.g., "vote on the next mission").

Measuring Success: Key Metrics

Tracking metrics is critical for understanding what's working and where to focus your efforts.

Category	Metric	Target	Reason
Discord Activity	Daily Active Users	3-4 members engaging daily	Healthy communities attract contributors.
	Support & Onboarding	>75% response rate within 1 hour	Builds trust and improves user experience.
X (Twitter) Engagement	Tweet Frequency	Min. 7 original tweets/week	Keeps the community informed and engaged.
	Comment Frequency	10-15 comments/day	Increases visibility and network effects.
	Engagement Rate	1-2% per tweet (for 500-3k followers)	Ensures content resonates and isn't just noise.
Agent Usage (Post-Launch)	Public Weekly Reporting	Report on prompts, messages, hypotheses generated, etc.	Ties metrics to accountability and builds trust.

For a more detailed breakdown and additional playbooks, see the Supporting Resources section.